MarTech and Marketing Books

From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?

Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry-changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.

As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.

Have you ever wondered how to create more free time and to scale your growth? The use of marketing automation, sales and customer support technologies can help you do this. Automate and Grow provides a blueprint for startups, small and medium businesses to address the use of these and supporting digital technologies to modernize your business and offer customers an exceptional customer experience. If you have been struggling with CRM, Email and Digital Marketing and how to provide self service customer support, this is the book for you.

The definitive reference book with real-world solutions you won't find anywhere else

The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.

Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios.

Introducing the "Chat GPT Bible - 10 Books in 1" by Codi Byte, the ultimate solution to mastering the potential of AI. Say goodbye to feeling overwhelmed and confused by the endless possibilities of AI. With our comprehensive guide, you will learn how to use Chat GPT to stimulate creativity, improve efficiency, assist in research, enhance education, and much more…

Our Bible offers the quickest and most efficient learning method with clear explanations, practical examples, and step-by-step instructions for using Chat GPT in various fields. You'll find everything you need to know in a matter of minutes.

Here are the books you'll find inside:

• Book 1: "ChatGPT for Creativity: Writing, Art and Innovation"

• Book 2: "ChatGPT for Entrepreneurs: Automation and Optimization"

• Book 3: "ChatGPT for Researchers: Assistance in Research and Data Analysis"

• Book 4: "ChatGPT for Educators: Tutoring, Feedback and Personalized Instruction"

• Book 5: "ChatGPT for Writers: Idea Generation, Correction and Editing"

• Book 6: "ChatGPT for Programmers: Code, Debugging and Optimization"

• Book 7: "ChatGPT for Professionals: Efficiency, Time Management and Organization"

• Book 8: "ChatGPT for Social Media Managers: Content Generation, Engagement and Analysis"

• Book 9: "ChatGPT for Journalists: Research, Writing and Fact-checking"

• Book 10: "ChatGPT for Linguists: Translation, Interpretation and Language Learning"

Are you interested in the latest developments and innovations in AI and how they're reshaping our world? You may have heard of ChatGPT, but you're not quite sure what it is or how it works. Look no further than "ChatGPT for Beginners" by J.D. McAIson – the ultimate guide to understanding and harnessing the power of ChatGPT.

As the world becomes increasingly digital, the demand for AI technology continues to rise, and with it comes a need for skilled professionals who can leverage its power. But for beginners, the world of AI chatbots can seem daunting and overwhelming. That's where "ChatGPT for Beginners" comes in – it breaks down the process into easy-to-follow steps that anyone can understand.

With decades of experience in the AI industry, J.D. McAIson brings their expertise to this comprehensive guide, which is perfect for beginners and experienced AI enthusiasts alike. From the history of AI to the ethical considerations of its use, "ChatGPT for Beginners" covers all the basics and beyond.

Here are just a few reasons why "ChatGPT for Beginners" is a must-read:

✅ UNLEASH THE POWER OF CHATGPT - Unlock the full potential of ChatGPT, an AI-powered tool that can generate highly accurate responses to text-based prompts.
✅ TRANSFORM YOUR BUSINESS - Discover the limitless possibilities of ChatGPT's applications, from market research to customer feedback analysis, and social media monitoring.
✅ MASTER THE ART OF CHATGPT - Learn the best practices and insider tips to optimize your interactions with ChatGPT and take your skills to the next level.
✅ ETHICS AT THE FOREFRONT - Explore the ethical considerations that come with using AI chatbots, including privacy concerns and bias, and learn how to address them with confidence.
✅ INTEGRATION IS KEY - Unleash the true potential of AI chatbots by integrating them with other cutting-edge technologies like virtual reality and augmented reality. Let ChatGPT take your business to the next level!

"ChatGPT for Beginners" is more than just a guide – it's a roadmap to success in the ever-evolving world of AI. Let J.D. McAIson be your guide on the path to mastering ChatGPT and winning the AI gold rush. Order now and start your journey today!

Discover the secrets to unlocking the immense potential of AI and transform your online business with "The ChatGPT Goldrush. This comprehensive guide will empower you to leverage ChatGPT's powerful capabilities to achieve impressive results and create new income streams.

What's Inside the Book:

Get acquainted with ChatGPT and learn about its diverse applications that can revolutionize your work and communication.
Uncover how ChatGPT can be utilized, such as Content Creation, Research Assistance, and Language Learning.
Master the art of prompt engineering to get the most out of ChatGPT and optimize its performance for your specific needs.
Save time, Improve content quality, Enhance creativity, and Collaborate with AI.
Learn how to harness ChatGPT's power to create new passive income opportunities: Affiliate marketing. Blogging and content creation. Social media management. Digital products

Real-use case study, how to build an affiliate website using ChatGPT and AI tools!

Don't miss out on the AI revolution - join the ChatGPT Goldrush now! Whether you're a seasoned online entrepreneur, a budding freelancer, or simply curious about AI's potential, this book is the key to unlocking a world of endless possibilities.

Order "The ChatGPT Goldrush: Profiting from the AI Revolution Online - Mastering Prompt Engineering" today and embark on your journey to success!

In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite these massive digital marketing budgets driving global ad campaigns, many marketers still lack the confidence to answer the age-old question: Is my campaign working?

Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions. Alex Yastrebenetsky, Michael Loban, and contributors from the InfoTrust team (Amin Shawki, Andy Gibson, Ariel Opelt, Brad Prenger, Chris Vaughan, Kent Oldham, Lucas Long, Melanie Bowles, Pam Castricone, Tyler Blatt, and Stacey Shiring) discuss six focus areas in digital transformation, including how to choose the right platform, staff and upskill your team, and build effective processes. You’ll also learn why Google Marketing Platform dominates the industry, how elements like Google Analytics 360 and Google Optimize 360 work together, and how data governance is implemented to properly follow new privacy guidelines (such as the California Consumer Privacy Act, or CCPA).Crawl, Walk, Run also includes a detailed chapter on App + Web properties, which serves as the basis of Google Analytics 4. In fact, Crawl, Walk, Run is the only book currently on the market (as of October 2020) that covers the key functionality of Google Analytics 4.

Collect data and build trust.

With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?

Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly.

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.

Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:

Understand the problems of managing customer data
Understand what CDPs are and what they do (and don’t do)
Organize and harmonize customer data for use in marketing
Build a safe, compliant first-party data asset that your brand can use as fuel
Create a data-driven culture that puts customers at the center of everything you do
Understand how to use AI and machine learning to drive the future of personalization
Orchestrate modern customer journeys that react to customers in real-time

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities.

With the rising cost of data breaches, executives need to understand the basics of cybersecurity so they can make strategic decisions that keep companies out of headlines and legal battles. Although top executives do not make the day-to-day technical decisions related to cybersecurity, they can direct the company from the top down to have a security mindset. As this book explains, executives can build systems and processes that track gaps and security problems while still allowing for innovation and achievement of business objectives.

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.

Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes.

Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act.

Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.

Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.

DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action.

It will help you communicate data in a way that creates outcomes both inside and outside your own organization.
It will help you earn a reputation as a trusted advisor, which will advance your career.
it will help your organization make faster decisions and inspire others to act on them!

Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!

Compete in the digital world with pragmatic strategies for success.

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.

Revised and updated for 2023 — now with FREE downloadable checklists

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.

Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

· Artificial Intelligence for marketing automation

· Agile marketing

· “Segments of one” marketing

· Contextual technology

· Facial recognition and voice tech for marketing

· The future of Customer Experience (CX)

· Transmedia storytelling

· The “Whatever-Whenever-Wherever” service delivery

· “Everything-As-A-Service” business model

· Internet of Things and blockchain for marketing

· Virtual and augmented reality marketing

· Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

The Marketer’s Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today. Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build a successful marketing automation campaign by following the “Cheshire Success Index,” a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods. Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.

How to Plan, Document, Execute & Automate a Powerful Marketing Strategy in 2022

Simplify your understanding of adtech, martech & marketing technology

Are You:

Confused about adtech, martech or marketing technology?
Perplexed about planning, documenting or automating your marketing?
Overwhelmed about how to generate leads, signups, registrations?

In a complex high tech world of acronyms, buzz words, steep learning curves and big data, this practical guide and introduction to simplifying MarTech (Marketing Technology) so your have a practical game plan that makes sense and stacks up.

The current MarTech industry is estimated to be worth over $121bn, and with nearly 10,000 marketing technology solutions to pick from, get help to stack, track and crack your marketing for the year ahead.

In this practical guide to simply your MarTech (marketing technology) and to create a marketing management system. You will discover many practical MarTech hints, tips, strategies, tactics and useful resources to assist you in planning, documenting, executing and automating a successful marketing technology (MarTech) strategy.

Take a deep dive into the architectural approach, best practices, and key considerations needed to comprehend, evaluate, and design an efficient, scalable, and sustainable Salesforce-based solution. This book takes a comprehensive look at the seven architectural domains that must be considered when architecting a Salesforce-based solution and equips you to develop the artifacts needed for an end-to-end enterprise architecture blueprint for Salesforce implementation and DevOps.

This must-have handbook helps Salesforce professionals implement and manage Salesforce in their organization. You will learn Salesforce architecture: solution architecture, data architecture, security architecture, integration architecture, identity and access management architecture, and strategies that can be used for Salesforce-based mobile applications.

In addition to the main architecture concepts, the book also offers industry best practices and the recommended framework for approaching, managing, delivering, and continuously improving a Salesforce solution using its Salesforce Development & Deployment Lifecycle.

Increase Customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, and how to use martech to its full potential. The Martech Handbook provides a clear, step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.

The book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Amazon and Spotify, alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.

Darrell Alfonso is an award-winning martech leader, influencer and speaker with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in Irvine, California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. A frequent keynote speaker and contributor to local industry publications, he was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

This edition includes:
Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using scripts
Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Picture this: You’ve spent years honing and perfecting your content, looking for stray siloes here and tamping down orphaned pages there. You’ve made it. The website you’ve carefully crafted is semantically rich, astutely architected, and eminently navigable. But then the overzealous executive team and ambitious product manager call a meeting and demand the ability to deliver the same content via voice, through Amazon Alexa, Google Home, and devices you might have at home but that have long felt impenetrable.

What do you do? How do you build voice content where “picture this” becomes an impossibility? where leafing through becomes listening through? where navigating becomes negotiating?

The ongoing technological “quickening” and accelerating demands for multichannel convenience are upending all the old paradigms we used to hold dear: links and sitemaps, navbars and breadcrumbs, calls to action and clicks to subscribe. When all your users have in front of them is a smart speaker without a screen, where do you even begin when it comes to design, content strategy, and accessibility?

Voice Content and Usability will give you the techniques and insights you need to make voice content a tangible—and talkable—reality. Learn from the real-world example of Ask GeorgiaGov, the first-ever Alexa skill for residents of the state of Georgia and one of the earliest content-driven voice interfaces. Whether you’ve never thought about voice interfaces before or you’re knee-deep in an ongoing voice project, join me as we move away from screens and scrollbars and into the realm of sound and speech.

But don’t take my word for it. By the end, your content will speak for itself.

Learn to use Zoom like a pro.
Zoom is arguably one of the best video conferencing service out there. This book will teach you how to use Zoom in just 30 minutes.
The present-day realities have greatly affected the way businesses are done. Many of us are now compelled to work from home; as a result, many companies and business owners are turning to video conferencing services to hold virtual meetings, webinars, lectures and so on.
Inside this book you will learn how to use Zoom effectively. From basic account setup to holding meetings, and then to more complex functions, this book presents you with step by step directions to help you master Zoom. Screenshots of each steps are also included to aid visual learning.

Does any of this sound familiar to you?

1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.

2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.

3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.

4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.

5. You’re pretty much winging it with email.

If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.

500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or increasing sales. And that’s what you’ll learn in 500 Social Media Marketing Tips.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20^th century technology to communicate with 21^st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time―when it’s most convenient for them―conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.

Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.

Tired of reading outdated books about online marketing?

Want to know what the latest trends are, so you can stay ahead of your competition?

Digital Marketing 2023 is a book that explores the online marketing trends expected to dominate in 2023. We'll also look at how these trends may differ from 2022. By understanding the coming changes, you can be prepared to adapt and stay ahead of your competition.

The book is written for small business owners with limited time and resources who wants to keep their company competitive with the big guys. This book will help you achieve that goal by giving you an edge over your competitors. The following topics are discussed in this book:

The changing landscape of online marketing
The rise of video marketing
Social media and its impact on marketing
Mobile marketing and its growth
Marketing to Gen Z
Marketing automation
Trends in SEO
Content marketing in 2023
Predictions for the future of online marketing
5 things you can do in 2023 to dominate online marketing

A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.

Written by two highly experienced digital marketing consultants, the book shows you how to:

Draw up an outline digital marketing plan
Evaluate and apply digital marketing principles and models
Integrate online and offline communications
Implement customer-driven digital marketing
Reduce costly trial and error
Measure and enhance your digital marketing
Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter.

This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.In this invaluable volume, you’ll learn:· What AI and other digital marketing technology can and cannot do· How agency owners can reposition their business in the current environment· New skillsets to develop or look for in potential new hires· Four essential roles digital marketing professionals will continue to play in the future· And moreData isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge.
This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.

The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software―from the growing number of technologies in our own organizations to the global forces of the Internet at large.

But you can turn that to your advantage. And you don't need to be technical to do it.

Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.

Most businesses do analytics wrong and even if they do it right, they don’t know how to use data for sustainable growth. If business growth is your biggest dilemma, this is the book for you – read it.Your business generates heaps of data on daily basis such as website visitors, their location, average session duration, bounce rate, CTAs clicked, pages visited, product purchased, subscribed to your newsletter, and so on. This data needs to be collected and analyzed for decision-making. Are you doing it? Do you have the right analytics tool to track data?I bet you have but are you using data from your analytics tool for business growth? That’s where most businesses lack. They do all the hard work to collect data, generate reports, and tweak their campaigns but they rarely use it for growing their business.This book will show you how to use data to grow your business irrespective of your industry. It covers everything that you need to know about data, analytics, and business growth. It unleashes a growth model and a step-by-step guide on how to practically do it.The book is packed with tons of examples to make it easier for the readers to understand and make sense of the models and techniques.If you’re struggling with data analytics or business growth or both, this book is for you. It will help you grow your business without spending any additional money. You don’t have to create new marketing campaigns, you don’t have to run PPC ads, etc. rather it will show you how to use all the existing data that you already have to take your business to the next level.

Move over Millennials, there's a new kid in town.Today, Generation Z (ages 13-24) is the largest living generation, outpacing Millennials by 3 million. They represent 2 out of every 5 American consumers and influence $655B per year in purchases in the US alone! This generation is wielding its mighty influence on every other generation, in every industry. Is your marketing department still focusing on Millennials? If so, you're missing massive potential from Generation Z. This generation of digital natives is an entirely different type of consumer--one you need a fresh marketing strategy to reach. This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for this youth generation. Packed with stories and insights from dozens of youth research projects, you'll discover what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours. In InstaBrain, you will learn:· Where they go for different types of content· What draws them in· How they make buying decisions· What keeps them coming back· How to tailor your marketing strategy for this new generation.

What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away? “Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality. Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it―in favor of this new, exciting model.

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel

Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques―and achieve optimum results.

Practical exercises in each chapter help you apply and reinforce techniques as you learn.

Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools
Reveals how to target and retain profitable customers and avoid high-risk customers
Helps you forecast sales and improve response rates for marketing campaigns
Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising
Covers social media, viral marketing, and how to exploit both effectively

Marketing For Dummies, 5^th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want―how they want it―using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win.

Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal.

The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign.

Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

The three stages of customer relationships.
How to create and implement the one marketing plan you will never regret.
How to develop a sales funnel that attracts the right customers to your business.
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

The three stages of customer relationships.
How to create and implement the one marketing plan you will never regret.
How to develop a sales funnel that attracts the right customers to your business.
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
The keys to wireframing a website that commands attention and generates conversions.

This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today’s best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.

This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.

Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more
Apply web, online, social, and mobile metrics more effectively
Build models to optimize planning and decision-making
Attribute purchase decisions when multiple channels interact
Understand the links between search and distribution, and use new online distribution metrics
Evaluate marketing’s impact on a publicly traded firm’s financial objectives

Whatever your marketing role,&nb

MarTech & Marketing Books

Featured:

Marketing Technology Books

Marketing Books

Digital Marketing 2023: The Ultimate Guide to Dominating your Competition and Winning as a Digital Marketer in 2023

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Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

Attack Your Stack: A Guide to Building and Managing Your Marketing Technology Stack

A Small book on Customer Technology: A quick reference guide to 10,383 customer technology solutions.

Automate and Grow

The Big Book of Dashboards

Chat GPT Bible

Here are the books you'll find inside:

ChatGPT For Beginners

The ChatGPT Goldrush

Crawl Walk Run

Customer Data & Privacy

Customer Data Platforms

Customer Relationship Management: Concepts and Technologies

Cybersecurity for Executives in the Age of Cloud

Data Story: Explain Data and Inspire Action Through Story

Digital Marketing Analytics

Digital Sense

Hot to Get to the Top of Google

Revised and updated for 2023 — now with FREE downloadable checklists

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.

Marketing 5.0

Marketing Automation Unleashed

Marketing Automation Untangled

MarTech Simplified: How to Make Sense of Your AdTech, MarTech & Marketing Automation

Salesforce Architect's Handbook

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers

The Ultimate Guide to Google Ads

Voice Content and Usability

Zoom User Manual for Beginners

300 Email Marketing Tips

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

Building A StoryBrand: Clarify Your Message So Customers Will Listen

Content Marketing, Engineered

Content Marketing: Step By Step

Conversational Marketing

Digital Darwinism

Digital Marketing 2023: The Ultimate Guide to Dominating Your Competition and Winning as a Digital Marketer in 2023

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Digital Marketing in an AI World

Digital Marketing Strategy

Everybody Writes

From Backroom to Boardroom: Earn Your Seat With Strategic Marketing Operations

Hacking Marketing

How Analytics Can Help You Drive Growth (And Beat the Competition)

Instabrain: The New Rules for Marketing to Generation Z

Is Your Marketing in Sync or Sinking? How to Create Marketing Synchronicity and Drive Sustained Results

Killing Marketing

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Marketing for Dummies

Marketing High Technology: An Insider's View

Marketing Made Simple: A Step-by-Step Storybrand Guide for Any Business

Marketing Metrics (Pearson Business Analytics)