9,000+ Software Solutions. $65B Funding. [1] 70+ Average Stack Size. [2] Budget at ~10% Company Revenue aka Tens or Hundreds of Millions. [3] 500,000 Agencies Worldwide. [4] At this level of Marketing Technology (“MarTech investment”), there is a great opportunity for governance.
One of the things I’m finding disheartening is what appears to be a rush to lay-off the CMO as companies struggle to respond to the impact of the pandemic.