Stack It Up --Musings on Marketing and MarTech

The Seven Stages of MarTech Governance

7/14/20 3:25 PM / by Jason Katz posted in MarTech Management

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9,000+ Software Solutions. $65B Funding. [1] 70+ Average Stack Size. [2] Budget at ~10% Company Revenue aka Tens or Hundreds of Millions. [3] 500,000 Agencies Worldwide. [4] At this level of Marketing Technology (“MarTech investment”), there is a great opportunity for governance.

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