MarTech Job Descriptions
"The fundamental skills a marketing operations practitioner needs are an understanding of data management, the ability to learn and utilize new platforms, and excellent organizational skills. Without these, you won’t succeed."
"In the summer of 2019 I found myself in a tough spot. I was unhappy at my job, but I couldn’t articulate what I disliked and what I was looking for in my career. Then I attended MOPsCON and watched Edward Unthank’s keynote, where he introduced the Four Pillars of Marketing Operations: platform ops, campaign ops, marketing intelligence ops, and development ops. It was a true lightbulb moment. I realized that while my roadmap was full of meaty platform ops projects, I kept getting pulled into complex, rushed campaign ops projects—and I actually hated campaign ops! I polished up my resume and used the Four Pillars framework to navigate job descriptions, ask the right question at interviews, and find an amazing new role." – WTF Is Marketing Operations?