The Braintrust Consulting Group is a worldwide leader in Agile transformations. Through practical, hands-on training and enterprise and team coaching, they help their clients learn, plan, and implement Agile processes, such as Scrum and Kanban. The goal is to teach clients how to increase predictability of delivery, decrease time-to-market, and improve overall client satisfaction.
Advice I wished I received when I first started in marketing operations:
1. Work for a company where marketing technologists are valued. (Helen Abramova)
2. Strategy should drive technology, not the other way around. (Kris Latulippe)
3. Just because something is technically possible, doesn’t mean you should do it. (thx Jennifer Zapp)
4. 10 minutes in training others saves 10 hours of troubleshooting later.
5. Build for scale and simplicity, avoid manual and confusing. (Sara McNamara)
6. Defend customer privacy and preference, regardless of who says an email “needs to go out”.
7. Learning doesn’t stop once you get certified – that’s when it starts.
A career in MarTech means continuing education to keep up with the latest technology innovations and trends. Fortunately, there are conferences, podcasts, general, and vendor-specific training programs readily available.
New to your MarTech role? Check out the The Fundamentals of MarTech program from MarTech Alliance
Marketing Profs is a dedicated training resource with training programs, online events, conferences, and supplementary free resources that help individuals, small teams, and large organizations alike execute marketing campaigns that drive business results. They are expertly designed to inspire you to increase productivity, create marketing that matters, and grow revenue. Their training is centered around the MarketingProfs Campaign Framework, comprising six core elements—Strategy, Plan, Create, Communicate, Analyze, and Management—that give marketers a blueprint for successful campaign management.
Jump into Specifics
The Marketing Technology Academy is the only place you can learn the basics of modern day digital marketing technology. Take the intro course, or become a master.
The University of Florida is now offering a graduate certificate in Audience Analytics.
Udemy has 10,000 courses tagged with marketing technology.
LinkedIn Learning has a wide range of technology related courses.
HubSpot Academy provides free online training for inbound marketing, sales, and customer service professionals. They specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.
General Assembly offers programs in web development, data science and analysis, user experience design, digital marketing, product management, and more.
Every course on Coursera is taught by top instructors from world-class universities and companies, so you can learn something new anytime, anywhere. Hundreds of free, 4-6 week courses, give you access to on-demand video lectures, homework exercises, and community discussion forums. Paid courses provide additional quizzes and projects as well as a shareable Course Certificate upon completion.
Pluralsight: Technology training on-demand.
edX is a platform for education and learning. Fulfilling the demand for people to learn on their own terms, edX provides high-quality, stackable learning experiences. edX supports learners at every stage, whether entering the job market, changing fields, seeking a promotion or exploring new interests, edX delivers courses for curious minds on topics ranging from data and computer science to leadership and communications.
Qwiklabs provides temporary credentials to Google Cloud Platform, so you can learn the cloud using the real thing – no simulations. From 30-minute individual labs to multi-day courses, from introductory level to expert, instructor-led or self-paced, with topics like machine learning, security, infrastructure, app dev, and more, Qwiklabs got you covered.
B2B Marketing is delivering the future of training with their certified virtual workshops. Training is case study rich, practical in outcomes and focused on the genuine areas where you want to grow the most. B2B Marketing has the best in class B2B consultant trainers, who work within their ideology, use their models and lean on their huge experience in the market.