There are a large number of podcasts covering the marketing function and the MarTech industry, we’ve managed to curate the list down to make it more digestible. Unless you have a compelling new idea, great sound equipment, and enough content for a weekly show for at least a year, we wouldn’t recommend starting your own podcast. Instead, we recommend that you reach out to some of the existing podcasts and gauge their interest in having you appear as a guest. Joining in on a podcast is a ton of fun, they tend to be freewheeling and casual, participating in a podcast is exactly the same as having a great conversation with a couple of industry peers.
Join the Discussion
Source: Women of MarTech presentation by Upasna Gautam
Communities, and LinkedIn Groups are all great environments to connect with peers and raise your marketing profile. Join a community, a Slack channel, and/or a LinkedIn group and jump into a discussion where you can add value. Follow LinkedIn discussion leaders and comment on their posts. Don’t overthink your comments – respond authentically.
When you are ready initiate your own posts — focus on providing something of value to your community — showcase a relevant article, comment on or question a trend, provide a solution to a common problem, deliver data on a topic that your community cares about — you don’t need to be the originator you can share interesting things that you’ve sourced.
Produce and Share Content
When you are ready to share original content, consider creating your own LinkedIn strategy. Here’s a great guide from LinkedIn to get you started whether you are working towards a corporate or your own personal goal.
Find your inspiration below!
Content Formats from Digital Marketing Trends – Source: TheeDigital
Writing
If you enjoy writing there are numerous outlets for educational or case-oriented articles and blogs. If you have a great topic and want to write don’t hesitate to reach out to the editors of our industry publications to gauge their interest, ask your key vendors if they would like a submission for their blog, or write an article for publication on LinkedIn. Note: anything you write should be unique to one outlet. Once it’s published it’s fine to create a post that links to your article on LinkedIn but all articles and blog submissions should be unique to one site or publication. Before you start writing be sure to check out Orbit Media’s 7th Annual Blogging Survey for tips about writing a successful blog/article.
To get you started here are some links to information about article submissions:
In addition to writing, you can serve as an expert. Editors are frequently looking for practitioners to comment on a trend or product announcement. One note — if you are interested you need to be aware that editors are often on a deadline and need a response quickly.
Speaking
Are you interested in speaking at a conference but don’t know how to get started? Here’s how:
- Familiarize yourself with our industry conferences (see our event listings to the right). Which ones do you like? Which do you think would be the best fit for you? Review their agendas to see the industry experience level of their speakers, the types of topics they cover, and the format of the presentations (individual or panel discussions). Create your list of events to target. Note: you can also target community groups and local conferences and meetups.
- Find the speaker submission deadlines and information for each of the conferences you are targeting.
- Write down topics that you are comfortable speaking about. Conferences respond well to “how-to” sessions, case studies, and trend presentations. The easiest way to get started is to think about a problem you have solved in your current or a previous job that you think might be interesting to an audience. If you stay in your comfort zone the whole process will be much less stressful.
- Draft a summary that will serve as your submission. Your summary should have three elements: 1. A catchy title, 2. A one to two paragraph overview of what you propose speaking about and, 3. A bulleted list of what the audience will learn from your talk.
- Compile your supporting materials. In addition to your submission summary, you will need a high-resolution headshot (use your phone – everything is much more casual these days) and a short form bio (one to two paragraphs). You will also need your LinkedIn URL at hand and your Twitter handle if you are active on Twitter.
- One of the easiest ways to start speaking is to speak on a panel. It’s much less stressful since you are onstage (or Zoom) with other presenters and are answering questions rather than delivering a formal presentation. You can either pull your own panel together or you can join a panel being created by another individual or group.
Some final notes:
- Conferences love having practitioners on their agenda that have solved relatable real-world problems.
- At the moment all conferences are being held virtually so you can expect to be pre-recording your presentation or delivering your presentation over a video link.
- Don’t expect to be paid for presenting, that’s usually reserved for sought after keynotes.
- Innovation Women may be helpful if you are a woman in MarTech, their mission is to help create gender balance in conference speakers by actively promoting women as speakers. If you are a conference, you can use their site to source speakers.
- Ride the coat-tails of your key vendors. Most conferences don’t let vendors speak unless they pay for a sponsored slot or showcase a case study. Offer to speak on behalf of one of your vendors and let them do the heavy lifting of finding and acquiring an opportunity.
Podcasting
